Do you want your website to be a two way exchange of information?

You provide the information and ask your viewers for their thoughts on that information.

You can ask their opinion on a topic or product, how their experience of your website can be improved.

What you are doing by providing these feedback mechanisms is improving the level of rapport with your viewers, engaging with them and encouraging them to return.

You are also getting useful information that will help you make your website and business perform better and acquiring a database of email addresses that you can use to contact your viewers at some point in the future.

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