This question is there for those people who have a clear idea of what is likely to happen when the web project is launched.

For the majority of clients the answer will be ‘I don’t know what will happen, but this is what I would like to happen’    

This is a question that helps focus a client’s mind on the expected outcome.

Are you prepared for what might happen?

If you are launching an ecommerce site to complement a high street presence:

• Are your systems geared up for what could be a massive surge in sales?  
• Do you have the stock?
• Are the personnel available to package and distribute sales?
• Do you know what your post and packaging costs are for each product?
• How are you going to handle orders from overseas?

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