How will you measure the project’s success
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If you have targets, you will need a system to measure how well these are being met.  

These will probably be systems you already have in your company but they might need amending slightly.

E.g. you might include a question that asks a new client whether he heard about your company through searching the internet (what key words did they use?), on sales orders you could introduce an ‘Internet sale’ box 

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