Do you or your clients need more visitors to your website,more sales or more leads? Come and hear from the experts how to make that possible. The West E-Business group is holding a seminar at Hatton Court Hotel on 6th March SEO - How to make a website perform 09:30 Registration & Coffee
10:00 Introduction – Dave Mullins, CEO The West E-Business Group
10:10 Hatton Court Hotel - Fred Trivett, General Manager
10:15 What a client needs to consider before SEO can take place – Roger Nuttall
10:30 Profitable Web Marketing – Steffan Colquhoun
11:00 Coffee
11:30 Using Web2 tactics to promote your business – Steffan Colquhoun
12:00 Setting Realistic Expectations – Roger Nuttall
12:30 Q & A and concluding remarks
13:00 Lunch and networking
Numbers are limited so you are strongly advised to book your place now. Please register by emailing
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This event is free to members of the Web Group and those whose application for membership is being processed. Non members will be charged £25 per person – payable in advance. Please make cheques payable to The West E-Business Group and send to:
Seminar Booking,
The West E-Business Group,
Chargrove House,
Shurdington Road,
Shurdington,
Cheltenham
GL51 4GA Venue Hatton Court Hotel
Upton Hill
Upton St Leonards
Nr Cheltenham
GL4 8DE Location: Google map
Presenters Roger Nuttall, County Business Networks
Roger has been involved in the Internet from the early days (around 1990). His first projects involved IP communications between the Ministry of Defence, the American Department of Defence, and blue-chip Aerospace companies in both the UK and America. Involvement at this work lead him to become a member of the British Computer Society. In 1998 he achieved an MBA and developed a specialism in 'Service Quality'. A year later he co-authored an Academic Paper dealing with Service Gap Analysis, which was presented at the First International SOMA Conference at Bentley College, Boston, USA. He was a founder member and for two years, vice chairman of the British Internet Development Association and is now a director of The Web Group, both bodies who sought and seek to put quality kitemarks on practitioners of our profession. Roger is currently putting the finishing touches to a series of Master Classes on the subjects of Service Quality and Concepts of Web Design, to be delivered this summer onwards. This morning he will share with you an insight into how you, the client, can prepare yourself to work effectively with your specialist search engine optimisation company. Synopsis for the 10:15 presentation: There is no question that effective search engine optimisation relies on a good web designer and good search engine optimiser. In this brief overview, taken from his forthcoming series of Master classes, Roger will offer you an insight into the preparation required for you to work more effectively with your chosen design and search engine optimisation companies. Synopsis for the 12:00 presentation: This session will cover the following: - So you want to be number 1 in Google? Get Real!
- The Right Focus
- So how can we resolve this?
- Do you present ‘Local’ branding or ‘Global’ branding?
- What is a realistic ‘Return on Investment’?
- Invest Wisely
- How Much?
- Realistic Expectations of Cost
Steffan Colquhoun, Epicado Web Marketing Epicado specialises in search marketing, a combination of pay-per-click advertising, search engine optimisation, conversion tactics and web stats analysis. "We drive targeted traffic to web sites across multiple sectors and help our clients convert traffic into sales. So, you don’t spend money on marketing with Epicado, you make it." Our approach can produce dramatic results. “My online business was doing well but Epicado accelerated its growth in a way I didn’t think was possible.”John Humphreys, Midland Ladders Ltd Pro-rata, we tripled Midland Ladders’ turnover from just under £1million to over £3.5 million within 4 months of being engaged – for just a 20% increase in marketing budget. Epicado has been operating since 2005. Since then it has helped over 50 clients to raise their marketing return on investment. To get an idea of what Epicado can do, type ‘web marketing’ into www.google.co.uk. Their site appears on the first page against over 75 million competing pages. As you’ll hear at the seminar, one keyword does not a successful campaign make. However, this demonstrates that small companies can compete in the toughest markets. In Steffan’s two sessions he will talk about the approach Epicado adopts.
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